A Live Webinar Event:
Enterprise architecture does not fail on rigor.
It fails on translation.
Join Sam Holcman live as we discuss why the C-suite, the CFO, Operations, and Engineering are four different conversations in four different currencies, and how the stakeholder presentation kit translates your work into the decision each room is actually making
Core Thesis:
Here is something I have watched happen for fifty years.
An architect walks into a funding conversation with work that is genuinely correct. The models are sound. The dependencies are real. The analysis would survive any review you put in front of it.
And the room says no.
Not because the work was wrong. Because the work was never translated into the decision that room was actually making.
Executive Summary
Four rooms. Four different currencies.
The C-suite is asking whether this moves the strategy. The CFO is asking what it costs and what it stops costing. Operations is asking whether this makes the workflow or adds four more steps. Engineering is asking what to build, retire, and reuse.
Those are four different conversations. Most of us bring one deck to all four and then wonder why only one person in the room nodded.
On the next Real Talk broadcast, I am going to be blunt about this.
I will walk through the stakeholder presentation kit we use - four audience-specific decks and the specific translations that make each one land:
Why technical debt only works on a CFO when you give it an interest rate and an amortization schedule
Why the application portfolio is not an inventory - it is four disposition decisions, each with its own evidence
Why presenting a future-state diagram to operations before you have proven you understand their current state ends the meeting
The GPS and architectural blueprint analogies, written out word for word - including the room where the GPS one backfires
How to answer “we tried this and got shelfware” and “Agile made this unnecessary” without getting defensive
The glossary that turns fourteen architecture terms into business value metrics your stakeholders already track
What You'll Discover:
Join this live session to discover why the C-suite, the CFO, Operations, and Engineering are four different conversations in four different currencies, and how four audience-specific decks land where one deck does not.
The C-suite.
Operations.
The CFO.
Engineering.
SAMUEL B. (Sam) HOLCMAN is the Chairman of the Architectures Center Of Excellence, the Managing Director of the Enterprise Architecture Center Of Excellence (EACOE), and the Business Architecture Center Of Excellence (BACOE), and the President of the Zachman Institute for Framework Advancement (ZIFA). He is considered the practitioners practitioner in Enterprise Architecture and Business Architecture, and the leading implementer and world-wide educator and trainer in Enterprise Architecture and Business Architecture methodologies and techniques.
The Architecture Center Of Excellence (ACOE) provide its clients with innovative, yet practical solutions to a range of business and systems related challenges and activities. He was the Vice President of Modelware, Methodologies, and BPE (Business Process Engineering) for a major software company. Prior to this experience, Mr. Holcman was the Founder and President of Computer and Engineering Consultants, Ltd. His interests include consulting and research on topics such as enabling business strategies, enterprise architecture, business architecture, business process engineering, intellectual capital management, organization development, system methodologies and life cycles, corporate business modeling, and accelerated analysis techniques.
About The Speaker:
Samuel Holcman Biography
Mr. Holcman conceptualized and constructed a unique look at system development methodologies, which resulted in the highly regarded ForeSight TM methodology and methodology management product.
He has developed a strategic planning process that is used by many Fortune 500 companies and is the co-developer of the widely used accelerated analysis (JAD-like) technique known as Rapid Analysis. He has also developed an innovative approach to Business Process Re-Engineering known as Business Process Visualization TM and Organization Network Analysis TM.
These techniques are being used to Unlock the Hidden Assets in your Organization SM.
In association with Mr. John Zachman, he formed The Zachman Institute for Framework Advancement (ZIFA), to explore, explain, and share the concepts of enterprise architecture. Sam has also focused on understanding the value and management of Intellectual Capital to enterprises. He has developed the Intellectual Capital Maturity Model TM to provide guidance on how effectively organizations are managing their Intellectual Capital, and steps they can take to more effectively manage this capital, and the Enterprise Architecture Maturity Model, and the Business Architecture Maturity Model, to provide guidance to organizations seeking to improve their understanding and implementation of Enterprise Architecture and Business Architecture concepts.
He has developed and published works on Cooperatively Optimized Relationships (COR), which is the next generation of understandings in the field of Customer Relationship Management (CRM). To better understand an organizations “DNA”, Sam led the development of The Enterprise Framework TM and The Business Architecture Framework TM. Both have received worldwide acclaim for their understandability, and usability, while maintaining theoretical purity.
He published the book titled “Reaching the Pinnacle – a Methodology of Business Understanding, Technology Planning, and Change” and “Enterprise Architecture – A Pragmatic Guide of Practitioners and Stakeholders”. These books bring a method to the marketing madness that surrounds Enterprise Architecture, and its straightforward and no-nonsense style sheds much light on a poorly understood topic. The book helps business executives and technology professionals through the process of building an Enterprise Architecture appropriate to their organization’s needs. Mr. Holcman published the book titled “Business Architecture, The enabler of Business Strategy”. Holcman presents a no-nonsense, direct, and easy-to-follow approach to Business Architecture. This makes it particularly useful for those looking for actionable insights. The book is described as "a book of action, not surveys or choices – moving from theory to strategy enablement". This practical orientation can be valuable for new architects or professionals seeking to apply Business Architecture concepts in real-world scenarios. It provides a thorough treatment of Business Architecture, covering topics from establishing and maturing a Business Architecture practice to actually developing a human-consumable Business Architecture. The Business Architecture process presented is both theoretically sound and refined through actual practice. The methodologies have been tested and proven in real business environments.
Holcman emphasizes that Business Architecture helps the business run better, rather than "architecture for architecture's sake". This aligns well with the needs of business professionals looking to improve their organizations. This book helps organizations move from Strategic Intent to a Business Strategy to Strategy Enablement. The book provides clear, understandable approaches, making it suitable for a wide audience, from business professionals, strategists, and new or practiced Business Architects. The book emphasizes the role of Business Architecture in strategy execution, which may be particularly relevant for those interested in aligning business strategies with technology enablement.
Sam hosts a podcast and webinar broadcast titled Real Talk with Sam Holcman. These broadcasts are about sorting through the internet-driven advice madness that exists in business today, and provide practice-based insights in business transformation, organizational transformation, enterprise architecture, business architecture, and technology transformation, based on real world practices.
Sam was with Ford Motor Company in data processing, finance, and engineering. He was Vice President of a robotics and factory automation firm. He was also a senior member of a technology delegation to the People’s Republic of China, on the invitation of the Chinese and United States Government, and a member of a technology delegation to the Commonwealth of Independent States (Soviet Union).
Sam has a Bachelor’s degree in Bioengineering and Master’s degree in Electrical Engineering, and a Master’s in Business Administration from the University of Michigan, Ann Arbor. He has been elected to Eta Kappa Nu (electrical engineering honors society), and Tau Beta Pi (engineering honors society), and is a member of numerous societies and professional organizations, and is a frequent speaker at seminars around the world.
Architectures Center Of Excellence (EACOE)
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